Privacy Policy

Our privacy policy and how we use your data

Last updated: January 1, 2026
This Privacy Policy describes the policies and procedures of Mission Lens LLC (“We”, “Our”, or “Us”) on the collection, use, and disclosure of Your information when You use our Service. It informs You about Your privacy rights and how the law protects You.
We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party.
  • Company (referred to as “the Company”, “We”, “Us”, or “Our”) refers to Mission Lens LLC, 5 Pine Knoll Drive, Chester, CT 06412.
  • Cookies are small files placed on Your device by a website.
  • Country refers to: Connecticut, United States.
  • Device means any device that can access the Service.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any person or entity who processes data on behalf of the Company.
  • Usage Data refers to data collected automatically from use of the Service.
  • Website refers to Mission Lens, accessible from https://missionlens.org/.
  • You means the individual or entity accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide personally identifiable information, including but not limited to:

  • Email address
  • First name and last name
  • Phone number

Mobile Information Privacy: No mobile information, including SMS opt-in data and consent, will be shared with third parties or affiliates for marketing or promotional purposes.

Usage Data

Usage Data is collected automatically and may include IP address, browser type/version, pages visited, timestamps, device identifiers, and diagnostic data. When accessing the Service via a mobile device, additional device and network information may be collected.

SMS Privacy (YMCA Programs)

This section applies specifically to SMS/text messaging programs operated by participating YMCA organizations (“YMCA”) using the Mission Lens platform.

Mission Lens LLC provides the technology platform that enables SMS communications on behalf of participating YMCAs but does not independently operate SMS programs or send messages to end users.

Information Collected

When you engage in SMS communications with a YMCA, the following information may be collected and processed:

  • Mobile phone number
  • SMS message content sent and received
  • Date and time of messages
  • Opt-in and opt-out status

Use of SMS Information

SMS information is used solely to:

  • Respond to user-initiated requests
  • Provide customer service and program assistance
  • Support class or program registration
  • Maintain records of consent and opt-out requests

No Sharing of SMS Opt-In Data

Text messaging originator opt-in data and consent will not be shared, sold, rented, or transferred to any third parties for marketing, promotional, or unrelated purposes.

Tracking Technologies and Cookies

We use Cookies and similar technologies to track activity on Our Service and store certain information. For details, see our Cookies Policy.

Use of Your Personal Data

The Company may use Personal Data to:

  • Provide and maintain the Service
  • Manage Your Account
  • Perform contracts and provide purchased services
  • Contact You by email, telephone, SMS, or equivalent communications regarding service-related updates (including security updates)
  • To provide You with news, special offers, and general information about other goods, services, and events only where applicable and permitted.
  • Mission Lens does not send marketing or promotional SMS messages on behalf of participating YMCA organizations unless a separate, explicit opt-in is obtained for such messaging.
  • Manage Your requests
  • Conduct business transfers
  • Analyze and improve the Service

Sharing Your Personal Data

We may share Personal Data:

  • With Service Providers under confidentiality obligations
  • For business transfers
  • With Affiliates who honor this Privacy Policy
  • With Your consent
  • As required by law or legal process

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes described and to meet legal and operational obligations.

  • Active Data: retained while you have an active account
  • Usage and Log Data: active storage for 90 days; archived up to one year
  • Secure Deletion: non-essential data is permanently deleted after retention periods, unless legally required

Transfer of Your Personal Data

Your information may be processed in locations outside your jurisdiction. We take reasonable steps to ensure secure transfers using appropriate safeguards.

Disclosure of Your Personal Data

Business Transactions

Personal Data may be transferred in connection with mergers, acquisitions, or asset sales, with notice provided.

Law Enforcement and Legal Requirements

We may disclose Personal Data to comply with legal obligations or protect rights and safety.

Security of Your Personal Data

We employ industry-standard safeguards including MFA, RBAC, encryption (TLS in transit, AES-256 at rest), network security, vulnerability management, secure development practices, and employee training.

Your Privacy Rights

You may have rights under applicable laws (e.g., GDPR), including access, rectification, erasure, restriction, portability, and objection. You may manage some information via account settings or submit a formal request to our privacy team.

Responding to Privacy Incidents and Complaints

We maintain formal processes for handling privacy inquiries and security incidents, including timely notifications as required by law.

Children’s Privacy

Our Service does not address anyone under 13. We do not knowingly collect data from children under 13.

Links to Other Websites

We are not responsible for third-party sites’ content or privacy practices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective when posted, with notice provided as appropriate.

Contact Us

For privacy-related inquiries, complaints, or rights requests:

Email: [email protected]

For general inquiries:

Email: [email protected]

Phone: 860-391-6477